Friday, May 20, 2011


I ran across an article today in my travels on the internet at work. For the record, I was looking for something work related, but you know how you click once or twice and then you are off track.  But once in awhile, you click on a gem… like today.  Here is the link to the article.  Oh, and I did forward to our management team so it became work related.

The article talks about Steve Jobs' advice to new Nike CEO, Mark Parker.  “Do you have any advice?”  Parker asked Jobs.  “Well, just one thing,” said Jobs. “Nike makes some of the best products in the world.  Products that you lust after.  But you also make a lot of crap.  Just get rid of the crappy stuff and focus on the good stuff.”  Parker said Jobs paused and Parker filled the quiet with a chuckle.  But Jobs didn’t laugh.  He was serious. “He was absolutely right,” said Parker.  “We had to edit."

Parker used the word ‘edit’ not in a design sense but in the context of making business decisions.  Editing also leads to great product designs and effective communications. According to Steve Jobs, “People think focus means saying yes to the thing you’ve got to focus on.  But that’s not what it means at all.  It means saying no to the hundred other good ideas that there are. You have to pick carefully.  I’m actually as proud of the things we haven’t done as the things I have done.  Innovation is saying ‘no’ to 1,000 things.” {quoted directly from the article}.

Obviously that is amazing advice in the business world.  But I pondered all morning how that advice applies to life in general.  Do I edit my life so I can focus on quality?  Hmmm, no.  Would I have courage to edit so I could focus?  Maybe. 

This will be a topic I will continue to ponder.  And maybe blog about some more as I come to some conclusions.  Hmmm, editing...

1 comment:

  1. Loved this article. I think you are right that we should be applying this to our personal lives as well. We fill the day up, we get distracted, we miss out on our main thing, our main products. We "make a lot of crap". How life changing it would be to live by the idea that being focused is saying no to the 1,000 things so we can focus on the main things.